Social media giants, Facebook have introduced a new brand called, FACEBOOK. In a statement released on Monday, November 4, the company said that the new brand, which retains the name of the social network, would have a new logo to better indicate all the various products and services it now offers, including Instagram and WhatsApp.
“Today, we’re updating our company branding to be clearer about the products that come from Facebook,”. Antonio Lucio, the company’s chief marketing officer, wrote in the blog post.
“We’re introducing a new company logo and further distinguishing the Facebook_company from the Facebook_app, which will keep its own branding.”
Introducing Our New Company Brand https://t.co/vEiaUZKufe
— Facebook Newsroom (@fbnewsroom) November 4, 2019
“This brand change is a way to better communicate our ownership structure to the people and businesses who use our services to connect, share, build community and grow their audiences,” Lucio wrote.
The new logo features Facebook in capitalized letters with “custom typography.”
The company said the new brand would appear on Instagram, WhatsApp, and its other offerings.
Reasons for the break-up was because of the pressure the company was facing from politicians and consumer advocates for the government to break it up into various pieces.